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Hoffmann-Wiebe and Binner (2002a, September 22). Driving brand management through effective brand equity measurement. ANA - ESOMAR. Retrieved May 17, 2024, from
https://ana.esomar.org/documents/driving-brand-management-through-effective-brand-equity-measurement
Binner, S. (2000a, September 01). WWW and international industrial marketing research. ANA - ESOMAR. Retrieved May 17, 2024, from
https://ana.esomar.org/documents/www-and-international-industrial-marketing-research
Beswick and Binner (1999a, March 01). Effective competitive intelligence techniques for industrial markets . ANA - ESOMAR. Retrieved May 17, 2024, from